Lagos, Nigeria — Open to work

Baruwa
Oluwatomisin.

A PR Strategist, Brand Marketer, and Event Producer who turns ideas into movements — currently a 4th-year Biotechnology student at Bells University of Technology, building a career in communications on the side.

Based inLagos, Nigeria
CurrentlyFounder, S.H.E EMPOWERED
AlsoStudent Marketeer, Red Bull
Contactbaritolexs@gmail.com
BRAND ACTIVATIONSPONSORSHIP STRATEGYEVENT PRODUCTIONPUBLIC RELATIONSCOMMUNITY BUILDINGPARTNERSHIP DEVELOPMENT BRAND ACTIVATIONSPONSORSHIP STRATEGYEVENT PRODUCTIONPUBLIC RELATIONSCOMMUNITY BUILDINGPARTNERSHIP DEVELOPMENT
About

Some people plan events. Some build brands. Some create communities. I do all three.

I'm Oluwatomisin Baruwa — a Public Relations strategist, brand marketing professional, event producer, and student leader passionate about helping brands, organizations, and communities connect with people through meaningful experiences.

Currently in my fourth year studying Biotechnology at Bells University of Technology, I've intentionally built a career beyond the classroom: leading teams, executing large-scale events, developing communication strategies, securing partnerships, and representing global brands on campus.

I also founded and lead S.H.E EMPOWERED, a student advocacy organization creating spaces and events for women to be supported, healed, and empowered. Leadership, to me, has never been about titles — it's about influence, service, and creating opportunities for others to grow.

10+
Major events executed
6+
Leadership positions held
Hundreds
Students reached through events
Countless
Partnership conversations initiated
What I Do

Where strategy meets creativity

PR

Public Relations

Creating stories people remember.

BM

Brand Marketing

Helping brands connect with Gen Z.

EV

Event Production

Planning experiences people never forget.

PD

Partnership Development

Building meaningful collaborations.

CB

Community Building

Growing engaged communities online and off.

CS

Creative Strategy

Transforming ideas into campaigns.

Professional Experience

Where I've put in the work

S.H.E EMPOWERED

2026 — Present
Founder & Sponsorship Lead · Bells University of Technology, Ota
  • Founded a student-led women's empowerment and advocacy organization, building its full governing structure including a 17-article constitution, an expanded executive board, and a Planning Committee.
  • Leading sponsorship strategy for "Becoming Limitless: A S.H.E Conference," a two-day flagship event — a Friday speaker conference and a Saturday Colour Festival Game Day.
  • Developed tiered sponsorship packages (Platinum, Gold, Silver) and a categorized outreach strategy spanning beauty, healthcare, telecom, banking, and beverage brands.
  • Coordinating collaboration with campus partners including NESA and directing event experience design from goodie bags to on-site brand activations.

Crochet Haven — Summer Collection Shoot

June 2026
Director · Lagos, Nigeria
  • Directed a photography and video production shoot for a brand's Summer Collection launch, coordinating a full crew including photographer, videographer, makeup artist, and brand owner.
  • Managed on-location logistics and creative direction at an outdoor garden setting, producing a professional call sheet and shot schedule.

Red Bull

Nov 2024 — Present
Student Marketer & Regional Lead · Ogun State, Nigeria
  • Served as an active student marketer and brand ambassador, building consistent brand presence across campus for over a year.
  • Promoted to Head of Ogun State Region Student Marketers, overseeing a team of student marketers across multiple campuses.
  • Planned and led campus activations, product awareness campaigns, and marketing initiatives that drove measurable student engagement.
  • Represented the brand at high-profile events including Red Bull Basement, and maintains an extensive network of brand relationships for sponsorship outreach.

Osan by Misan Studio

Until Nov 2024 (On Pause)
Makeup Artist · Lagos, Nigeria
  • Delivered professional makeup artistry on film sets across commercials, feature movies, series, and creative productions.
  • Collaborated closely with production teams and directors to achieve precise visual outcomes aligned with creative briefs.
Selected Projects

Stories worth telling

A selection of the campaigns, events, and brand moments I've led.

01

Bells OuttaVerse (2nd Edition)

Head of Public Relations

Communication strategy for one of Bells' biggest student entertainment events.

02

Career Kaleidoscope 2026

PR Strategist

Publicity, sponsorship communications & media positioning for the career conference.

03

Great Gatsby Gala

Project Planning & Sponsorship

Sponsorship strategy, partnership outreach, and event promotion.

04

Brick City Block Party

Marketing Team

Promotional campaigns that increased awareness and student participation.

05

Entrepreneurship Week

Marketing Campaigns

Managed event communications and promotional campaigns.

06

Red Bull Campus Activations

Student Marketeer

Executed student marketing campaigns that increased visibility & engagement.

07

S.H.E EMPOWERED — Launch

Founder & Project Lead

Built a women-centered organization for leadership, health & mentorship.

08

S.H.E Women's Leadership Conference

Creative Director & Event Coordinator

Concept, creative direction, and coordination for the flagship conference.

09

Freshers' Orientation Campaigns

Project Coordinator

Coordinated campaigns to welcome and engage incoming students.

10

Brand Partnership Proposals

Strategy & Sponsorship

Developed proposals that secured brand and organizational partnerships.

11

Campus Brand Campaigns

Communications & Strategy

End-to-end communications strategy for recurring campus campaigns.

Leadership & Campus Involvement

Leading with influence, not just titles

Public Relations Officer
Biotechnology Students Society of Nigeria (BSSN) — two terms
Head of Media
Drug Free Club, Bells University (DFCBU) — two sessions
Social Director
Bells Entrepreneur Club (BEC) — current session
Assistant Social Director
Bells Entrepreneur Club (BEC) — previous session
Organizing Team
Outerverse — annual flagship event
Organizing Team
Brick City Block Party
The Toolkit

Skills & competencies

Marketing & Branding

  • Brand activation
  • Campaign strategy
  • Digital marketing
  • Trend-driven content
  • Social media management

Sponsorship & Partnerships

  • Brand relationship management
  • Sponsorship acquisition
  • Partnership development
  • Stakeholder outreach

Events & Production

  • Large-scale event curation
  • Shoot direction
  • Logistics coordination
  • Theme development

Communication & PR

  • Public relations
  • Media management
  • Stakeholder engagement
  • Community building